YouTube
Flickr
Facebook
Twitter
Instagram
Vimeo
Pinterest
Email
Shopping Cart

GRIFFINS AND DEVOS CHILDREN’S HOSPITAL TEAM UP ON SUMMER HELMET PROGRAM

Partnership Kicks Off with Bike Rodeo this Saturday

GRAND RAPIDS, Mich.
– The Grand Rapids Griffins’ “Put A Lid On It” (PALOI) helmet safety program, presented by DeVos Children’s Hospital, will launch its summer 2005 campaign with a kickoff this Saturday, May 21.

This event will be held in conjunction with a bike rodeo sponsored by Greater Grand Rapids Safe Kids from 11 a.m. to 1 p.m. at Coit Creative Arts Academy (617 Coit NE). All kids are invited to bring their bikes, helmets and parents for two hours of fun and safety, featuring a bicycle obstacle course, bike registration and repair, and free refreshments.

A limited number of helmets will be available, and Griff, the Griffins’ mascot, will be on hand to meet kids and help distribute free PALOI posters and T-shirts.

The PALOI program was founded by the Griffins last summer to promote helmet safety to elementary and middle school children throughout West Michigan, with an ultimate goal of reducing the occurrence and severity of head injuries sustained during wheeled sports and other outdoor activities.

Thanks to the involvement of DeVos Children’s Hospital and several supporting sponsors, the Griffins hope to broaden the reach of the PALOI program this summer to include more children in Kent County and expand efforts into Ottawa, Allegan, Barry, Ionia, Montcalm and Newaygo counties.

“DeVos Children’s Hospital provides care to injured children every day, and we’re pleased that we can partner with the Griffins to help children avoid injuries by wearing a helmet,” said Lynne Yontz, DeVos Children’s Hospital director of community relations and marketing. DeVos Children’s Hospital is the lead agency for the Greater Grand Rapids and Lakeshore Safe Kids Coalitions, which are participating in the PALOI partnership.

The PALOI program utilizes a three-tiered approach involving prevention, education and reinforcement:

Prevention – The Griffins will partner with the local Safe Kids coalitions to provide up to 600 bike helmets, which will be distributed to underprivileged children through bike rodeos and other Safe Kids programs and events. Last summer, PALOI funds underwrote the distribution of approximately 125 helmets by Safe Kids.

Education – Six thousand PALOI posters will be distributed throughout Grand Rapids and a seven-county region. The posters feature Griffins players Blake Sloan and Joey MacDonald among photos of seven adults who wear helmets in the course of their occupations, including personnel from the Grand Rapids police and fire departments, the United States Coast Guard, West Michigan Air Care and Rockford Construction. Also included are photos of five children wearing helmets while enjoying activities such as bicycling, skateboarding, in-line skating, scooter riding, and downhill skiing.

Through partnerships with the Grand Rapids Public Schools, Grand Rapids Christian Schools and the Kent Intermediate School District, these posters will be displayed in elementary and middle school classrooms and distributed to students throughout the community.

In addition, kids and parents will be able to pick up free copies of the poster at all branches of the Grand Rapids Public Library, the Kent District Library and the Greater Grand Rapids YMCA, as well as Chicago Drive & Kentwood Cycling & Fitness and numerous sporting goods stores, recreation centers, ice rinks and area businesses.

Reinforcement – The PALOI posters invite kids to visit griffinshockey.com to sign a pledge to always wear their helmet, or to submit a photo of them wearing their helmet. Children age 17 or younger who do either (with parental permission) will be rewarded with a voucher for two free tickets to a 2005-06 Griffins game, and they’ll be registered for a drawing to win a new bike that will be given away in September.

In addition, police offers in various communities, including Grand Rapids, Kentwood and Grandville, will coordinate a ticketing program to reward helmet usage. While on patrol or during neighborhood festivals, parades and other events, officers will “pull over” kids who are wearing their helmets and give them a ticket voucher. A minimum of 800 vouchers will be distributed through the ticketing program this summer.

According to results of a survey commissioned by the National Safe Kids Campaign, only 41 percent of children age 5-14 wear helmets while bicycling. In addition, the Bicycle Helmet Safety Institute reports that half of the 800 bicyclists who die as a result of accidents each year in the United States are children under 15 years old.

“Simply by wearing a helmet, the risk of brain injury can be reduced by 88 percent,” said Randy Cleves, director of media relations for the Griffins and founder of the PALOI program. “Through the guidance of their parents and the example of community role models, we want to encourage kids to wear their helmets every time.”

Information for parents, including tips for choosing a helmet and getting children to wear it, is available at griffinshockey.com.

The helmet purchase, poster campaign and ticket program were made possible in part by the contributions of supporting PALOI sponsors, including the Brain Injury Association of Michigan, Centennial Securities, Chicago Drive Cycling & Fitness, Fuel Systems, and Mary Free Bed Rehabilitation Hospital.


Search Archive »




Browse by Year »

2014
2013
2012
2011
2010
2009
2008
2007
2006
2005
2004

Browse by Month »

July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005
April 2005
March 2005
February 2005
January 2005
December 2004
November 2004
October 2004